Discovery call
A normal conversation, not a sales pitch. We learn what your business does, how it runs today, where time is lost and what you want to build.
Book the discovery callHow we build your project
Twelve steps in two halves. First we learn your business, plan it and agree the proposal. Then we sketch, wireframe and build it piece by piece until your whole system runs. Led by the founder from the first call.
Updated 9 November 2026What are the steps?
First a discovery call, then strategy, your plan, the proposal and project prep. Then we build: sketch, wireframes, custom software, AI agents, a mobile app and automations if you need them, until your whole system is live. Scroll through them below.
Before we build
Steps 1 to 5
- 01
- 02
Strategy
After the call we sit down and work out what we can do for you: which problems are worth solving first and what each one needs.
- 03
Your plan
We build a plan around your business: custom software, automations, a team of AI agents or the AI infrastructure underneath, often a mix, in the order that pays back first.
- 04
Proposal
We walk you through the proposal: what we build, in which stages, the cost and the timeline. Nothing starts until you agree.
- 05
Project prep
Once you say yes, we prep the project: access to your tools, one contact on your side, milestones agreed, and the team set up to start.
We build it
Steps 6 to 12
- 06
Sketch
We sketch the whole system on paper first, so you can see what we will build before anything is designed.
- 07
Wireframes
Every screen and every flow drawn out: software, agents, app and automations. You approve them before we write code.
- 08
Custom software takes shape
Your platform gets built: dashboards, orders, payments, roles and an AI assistant that answers from your own data.
Custom software - 09
AI agents
We plug AI agents into the software: calling, reception, content, ads, SEO and sales, working as a team under a supervisor.
AI agents - 10
Mobile app
If you need one, your system goes into your customers' pockets: one app for iPhone, Android and the web, published for you.
Mobile apps - 11
Automations
If you need them, the leftover manual steps run on their own: follow-ups, reminders, payments, shipping and reports.
Automations - 12
Your whole system, live
Software, agents, app and automations connected into one system. We launch it, then keep running and improving it with you.
See systems we built
What happens on the first call?
It is free and led by the founder, Haris Hassan. You describe how your business runs and where time is lost. We tell you what to build first and in what order, even if that is something small. You leave with a plan, and nobody pressures you into a build. It helps to bring:
- A clear description of the problem and who uses the system.
- Access to the tools you already use, when we connect to them.
- One person on your side who can answer questions and approve each stage.
- Examples: spreadsheets, forms, documents or screens you use today.
Why build it with BetterAI?
You talk to the person making the decisions, and you approve each stage: wireframes, build, test and launch, so you always know what happens next.
- Plan before code. Sketch and wireframes first, so nothing is built on a guess.
- One team for the whole system. Software, agents, app and automations designed to fit together.
- Founder-led. The person you meet on the first call builds the work.
- We run it too. Not a hand-off and goodbye: we keep improving after launch.
- Honest scope. No unlimited revisions or unpriced extras without a defined scope.
Questions we get asked
How does custom software development work, step by step?
First a free discovery call where we learn your business. Then we work out a strategy, build your plan and walk you through the proposal and costs. Once agreed we prep the project, sketch it, draw wireframes you approve, build the custom software, add AI agents, a mobile app and automations if you need them, and launch your whole system.
Do I have to buy everything?
No. You can start with one piece, such as a mobile app, a dashboard, an AI receptionist or a single automation, and add the rest later. The sketch shows how the pieces fit, so what you build first still works when you add more. The free call helps pick the best starting point.
What happens after the project launches?
We keep running it. That means monitoring, bug fixes, updates, and tuning AI agents and automations with real usage. Hosting and maintenance are quoted separately and agreed before launch, with clear limits for support and changes rather than open-ended promises.
Can I change my mind during the build?
Yes, within the agreed scope. Wireframes are where changes are cheapest, so that is where we decide things together. Later changes are handled as new scope with a clear price and timing. We do not promise unlimited revisions, but we work with you openly.
How long does it take?
The full timeline depends on the kind of software, so we scope first. We promise a first working version (MVP) within 90 days of the signed contract and first payment. Bigger projects are built in milestones, so you see working software along the way instead of waiting for one big reveal.
How do I start an AI project in my business?
Book the free AI plan call. Describe your process, where time is lost and which tools you use. We recommend what to build first, which can be software, an AI agent, an app or an automation. You get a plan and a quote after we understand the work.
Is the call really free?
Yes. The AI plan call with the founder is free and has no obligation. We look at how your business runs and show you what to build first, in what order. A quote follows only if you want one, and you keep the plan either way.
Start with step one.
Book a free call with the founder. We sketch your idea together and tell you what to build first.
Build my project